Are you familiar with the NPD Group, Inc.? It’s a leading global market research company. It was founded in 1967 and provides market information and advisory services to help companies make better business decisions. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD offers consumer panel and retail sales tracking services, special reports, analytic solutions, and advisory services. Harry Balzer is NPD’s Chief Industry Analyst and Vice President.
Chief Industry Analyst
I have had the good fortune, and the distinct pleasure, to be in the audience for several of Harry’s presentations on behalf of NPD. He is a phenomenal speaker, and he loves his material. He loves his data. In my opinion, he does for food what Freakonomics does for economics. Shows us the “hidden side” (of what people really eat). As a registered dietitian, I’m always fascinated by what Harry has to say. Or I should say, what the data says and how Harry explains it. For example, take his video about the #1 food on Super Bowl Sunday. [Read more]