“How To” Series
Getting the Close Up: Zooming in on Brands & Industry – Part 2
PROLOGUE: Welcome to Part 2 of this post where we continue the conversation about RDs working with brands and industry. Be sure to check out Part 1! The “food industry” seems to have a negative connotation lately, and in this age of disclosure, transparency and criticism over corporate sponsorship, I wanted to talk with some…
Read MoreGetting the Close-Up: Zooming in on Brands & Industry – Part 1
PROLOGUE: I just ended my 3-year term as a national media spokesperson for the Academy of Nutrition and Dietetics and now have my sights set on working as a consultant to the food industry, working with various food companies, brands and commodity organizations. (In case you didn’t know, the Academy has a policy that states,…
Read MoreShow Me the Money: Using Communication Skills to Get What You’re Worth
Communication skills are for more than just TV interviews! Dietitians with great communication skills have more career opportunities, more job satisfaction, and higher income than dietitians with technical skills alone. They have more influence in their organization, are more effective with patients or clients, negotiate better raises or benefits, and have more visibility in their…
Read MoreMedia Nightmares! Stories to Make Us Laugh (and Learn)
PROLOGUE: Having more than fifteen years of media experience as spokesperson for the food, grocery and healthcare industries, as well as a state media rep and an Academy of Nutrition and Dietetics spokesperson, I have done literally hundreds of live TV interviews (plus plenty of radio and print). And I have, therefore, had my fair…
Read MoreCallbacks: Media Pitching Tips from the Pros
PROLOGUE: As a media coach, I’m often asked about pitching the media. Most people, including myself, seem to dread it. Maybe it’s that there is no instruction booklet and we weren’t taught about it in school. Or maybe it’s that even when you have a fantastic pitch, often times all you hear back is crickets…
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