PROLOGUE: Although Jessica and I have yet to meet in person (we have plans to do so at FNCE in Nashville this year), I feel like I already know her and like her. As a nutrition communications consultant with a focus on culinary nutrition and the founder of Nutritioulicious, Jessica has a phenomenal brand and…

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PROLOGUE: As a media coach, I’m often asked about pitching the media.  Most people, including myself, seem to dread it.  Maybe it’s that there is no instruction booklet and we weren’t taught about it in school.  Or maybe it’s that even when you have a fantastic pitch, often times all you hear back is crickets…

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Have you ever wondered “What really goes into a live TV interview?” or “What are the steps involved and how many hours does it take?”  On the heels of my most recent TV interview, I thought I would share some behind the scenes information In hopes of providing some helpful tips for other RDs.

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