Who Needs the Media? Videos & Podcasts Increase Your Visibility & Build Your Brand
I just conducted a workshop at Today’s Dietitian Spring Symposium in Orlando and wanted to share some of the information and inspiration with those of you who could not be there in person!
Traditional media opportunities are shrinking while digital alternatives are expanding. Videos and podcasting are two strategic options to help you increase your visibility, build your brand and promote the RD expert!
We rolled up our sleeves and did some hands-on activities including:
- Finding your voice – your unique niche and concept
- Exploring on-camera and audio options to determine your best platform
- Understanding the skills needed – messaging, interviewing, show format, recording/editing
- Identifying the tools and technology needed – software, microphones, hosting sites
- Developing a successful launch and promotion strategy (including monetizing your show)
- Accessing ongoing support and resources to sustain your efforts
The following dietitian videos and podcasts were highlighted – I encourage you to check them out, subscribe, rate and review them! Also scroll down for more tips and resources. Thanks for tuning in!
Melissa
Get your Branding/Concept Worksheet
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Love this… well done, my friend!
Thank you so much, Janice 🙂 I had a lot of generous guidance from you (& Liz)!
Melissa
THANKS FOR INCLUDING THE MEAL MAKEOVER MOMS AND “COOKING W/ THE MOMS” PODCAST IN YOUR SESSION. WE ARE SO WOWED BY ALL THE GREAT THINGS YOU AND OUR FELLOW RDNs ARE DOING TO SPREAD THE WORD ABOUT GOOD NUTRITION AND WHAT WE ALL DO!
Thank YOU, Liz (& Janice) for being such amazing pioneers in podcasting and such incredible role models! The quality and quantity of content you put out is mind-boggling!
Melissa
This is such a great resource- thanks for sharing! Just favorited and wish I could have seen your presentation!
Thank you Elizabeth!! So glad you like it – please share with others!
Melissa