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Who Needs the Media? Videos & Podcasts Increase Your Visibility & Build Your Brand

I just conducted a workshop at Today’s Dietitian Spring Symposium in Orlando and wanted to share some of the information and inspiration with those of you who could not be there in person!

Traditional media opportunities are shrinking while digital alternatives are expanding. Videos and podcasting are two strategic options to help you increase your visibility, build your brand and promote the RD expert!

We rolled up our sleeves and did some hands-on activities including:

  • Finding your voice – your unique niche and concept
  • Exploring on-camera and audio options to determine your best platform
  • Understanding the skills needed – messaging, interviewing, show format, recording/editing
  • Identifying the tools and technology needed – software, microphones, hosting sites
  • Developing a successful launch and promotion strategy (including monetizing your show)
  • Accessing ongoing support and resources to sustain your efforts

The following dietitian videos and podcasts were highlighted – I encourage you to check them out, subscribe, rate and review them! Also scroll down for more tips and resources. Thanks for tuning in!

Melissa

 

Get your Branding/Concept Worksheet

Video & Podcast Resource List

[accordion tag=h3 clicktoclose=true][accordion-item title=”Videos” state=open]

Amber Pankonin Stirlist

Amber Pankonin
Stirlist

Carlene Thomas Healthfully Ever After

Carlene Thomas Healthfully Ever After

Dr. Jo YouTube Channel

Dr. Jo
YouTube Channel

 
Karen Collins Smart Bytes

Karen Collins
Smart Bytes

Margie Geiser MEG Enterprises YouTube Channel

Margie Geiser
MEG Enterprises
YouTube Channel

Michelle Dudash Dish with Dudash

Michelle Dudash
Dish with Dudash

 
Regan Jones Healthy Aperture

Regan Jones
Healthy Aperture

Sarah-Jane Bedwell Cooking with Sarah-Jane

Sarah-Jane Bedwell
Cooking with Sarah-Jane

Sharon Palmer, RDN

Sharon Palmer, RDN

 
Toby Smithson Diabetes Every Day

Toby Smithson
Diabetes Every Day

Kathleen Zelman

Kathleen Zelman

 

[/accordion-item]
[accordion-item title=”Podcasts” state=open]

Annette Hottenstein Food Sommelier Podcast

Annette Hottenstein
Food Sommelier Podcast

Cindy Huggins 30 Second Bytes with Dietitian Cindy

Cindy Huggins
30 Second Bytes with Dietitian Cindy

Jean Caton Color My World Confident

Jean Caton
Color My World Confident

 
Jim White Really Truly Fit Podcast

Jim White
Really Truly Fit Podcast

Julie Duffy Dillon The Love, Food Podcast

Julie Duffy Dillon
The Love, Food Podcast

Janice Newell Bissex & Liz Weiss Cooking with the Moms

Janice Newell Bissex & Liz Weiss
Cooking with the Moms

 
Paige Smathers Nutrition Matters Podcast

Paige Smathers
Nutrition Matters Podcast

Sally Kuzemchak The Happy Bite

Sally Kuzemchak
The Happy Bite

Melissa Dobbins Sound Bites Podcast

Melissa Dobbins
Sound Bites Podcast

[/accordion-item]
[/accordion]

 

 

 

Slide23

Claim the Spotlight

How to Series

Video Starter Kit

Podcast Sell Sheet Example

Podcaster’s Package

6 Comments

  1. Meal Makeover Mom Janice on May 19, 2016 at 12:28 pm

    Love this… well done, my friend!

    • admin on May 19, 2016 at 4:02 pm

      Thank you so much, Janice 🙂 I had a lot of generous guidance from you (& Liz)!
      Melissa

  2. Liz - Meal Makeover Moms on May 19, 2016 at 3:01 pm

    THANKS FOR INCLUDING THE MEAL MAKEOVER MOMS AND “COOKING W/ THE MOMS” PODCAST IN YOUR SESSION. WE ARE SO WOWED BY ALL THE GREAT THINGS YOU AND OUR FELLOW RDNs ARE DOING TO SPREAD THE WORD ABOUT GOOD NUTRITION AND WHAT WE ALL DO!

    • admin on May 19, 2016 at 4:01 pm

      Thank YOU, Liz (& Janice) for being such amazing pioneers in podcasting and such incredible role models! The quality and quantity of content you put out is mind-boggling!
      Melissa

  3. Elizabeth Shaw on May 22, 2016 at 8:32 am

    This is such a great resource- thanks for sharing! Just favorited and wish I could have seen your presentation!

    • admin on May 23, 2016 at 9:06 am

      Thank you Elizabeth!! So glad you like it – please share with others!
      Melissa

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