I just conducted a workshop at Today’s Dietitian Spring Symposium in Orlando and wanted to share some of the information and inspiration with those of you who could not be there in person!
Traditional media opportunities are shrinking while digital alternatives are expanding. Videos and podcasting are two strategic options to help you increase your visibility, build your brand and promote the RD expert!
We rolled up our sleeves and did some hands-on activities including:
- Finding your voice – your unique niche and concept
- Exploring on-camera and audio options to determine your best platform
- Understanding the skills needed – messaging, interviewing, show format, recording/editing
- Identifying the tools and technology needed – software, microphones, hosting sites
- Developing a successful launch and promotion strategy (including monetizing your show)
- Accessing ongoing support and resources to sustain your efforts
The following dietitian videos and podcasts were highlighted – I encourage you to check them out, subscribe, rate and review them! Also scroll down for more tips and resources. Thanks for tuning in!
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