Podcast Episode 063: How and Why We Eat: A Food Ethnographer’s Insight – June Jo Lee

Apr 18, 2017

June Jo Lee headshot

 “The term ‘healthy’ is as subjective as ‘tasty’ – and it’s used by grandmothers and marketers all over the world to “sell” food.” – June Jo Lee

You may also listen on iTunes or Stitcher or Google Play.

Check out my handy step-by-step guide to listening and subscribing!

June Jo Lee

June Jo Lee is a Food Ethnographer, User / Stakeholder Experience Designer and Strategist. She has spent over a decade in ordinary and extraordinary kitchens to understand how and why we eat.

As the Resident Food Ethnographer for Google Food and UMass Dining, June Jo provides user insights, multi-stakeholder design and strategic visioning. She is a member of Google Food Lab and speaker at food industry events including Grain Gathering, Monterey Bay Aquarium, CIA’s Menu of Change, Oldways, Nutrition and Health, American Heart Association, Natural Expo West, National Cooperative Grocers and FARE. Previously, she was VP of Strategic Insights at The Hartman Group, leading qualitative research projects for Whole Foods Market, Safeway, Target, Starbucks’ Evolution Fresh, Dairy Management Inc, Kraft, Nestle, Hersey, Heinz, General Mills, Kellogg’s, PepsiCo.

June Jo studied anthropology at Harvard Graduate School of Arts and Sciences, and started her career in food as a produce team member at the original Whole Foods Market in Austin. She grew up between Seoul Korea, Texas and California.

Here are the resources we mentioned on the show: 

  1. June Jo Lee’s website (under construction – coming soon)
  2. June Jo on Instagram
  3. Melissa’s Do M.O.R.E. with Dinner podcasts and blog posts
  4. Sound Bites Podcast interview A Historian’s Take on Food and Food Politics – Rachel Laudan


Produced by Team Podcast

Music by Dave Birk


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Thank you for stopping by!

ABOUTI’m the Guilt-Free RD® – “Because food shouldn’t make you feel bad!™”;. So, on my Food for Thought blog I’m exploring the secret ingredients needed to enjoy your food with health in mind.  I’m also a “Dietitian Enthusiast” so I’m showcasing interviews with dietitians.  My “How To” Series shares practical advice to help boost communication skills and gain more visibility, influence and success.

I hope you enjoy the show!


Sign up for my newsletter and get my free Sound Science Toolkit as a bonus! Already subscribed? Get the toolkit here.

Contact Melissa


Listen to the trailer

Melissa’s Media Reel

Backstage Pass

Contact Melissa with ideas or suggestions, to be interviewed or for media coaching

Search This Website

Link Back


Copy and paste the following code in the sidebar area of your site:

<p class=”linkback” style=”border: 1px solid #c1c1c1; width: 100%;”><a href=”https://www.soundbitesrd.com/” target=”_blank” rel=”noopener”><img src=”https://www.soundbitesrd.com/wp-content/uploads/2017/06/SoundBites-Widget-Image_2017.jpg” alt=”link back to melissa dobbins” /></a></p>

Have questions about food?

Ask The Experts!

Please enter your name.
Please enter a valid email.
Please enter a subject.