Podcast Episode 063: How and Why We Eat: A Food Ethnographer’s Insight – June Jo Lee

Apr 18, 2017

June Jo Lee headshot

 “The term ‘healthy’ is as subjective as ‘tasty’ – and it’s used by grandmothers and marketers all over the world to “sell” food.” – June Jo Lee

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June Jo Lee

June Jo Lee is a Food Ethnographer, User / Stakeholder Experience Designer and Strategist. She has spent over a decade in ordinary and extraordinary kitchens to understand how and why we eat.

As the Resident Food Ethnographer for Google Food and UMass Dining, June Jo provides user insights, multi-stakeholder design and strategic visioning. She is a member of Google Food Lab and speaker at food industry events including Grain Gathering, Monterey Bay Aquarium, CIA’s Menu of Change, Oldways, Nutrition and Health, American Heart Association, Natural Expo West, National Cooperative Grocers and FARE. Previously, she was VP of Strategic Insights at The Hartman Group, leading qualitative research projects for Whole Foods Market, Safeway, Target, Starbucks’ Evolution Fresh, Dairy Management Inc, Kraft, Nestle, Hersey, Heinz, General Mills, Kellogg’s, PepsiCo.

June Jo studied anthropology at Harvard Graduate School of Arts and Sciences, and started her career in food as a produce team member at the original Whole Foods Market in Austin. She grew up between Seoul Korea, Texas and California.

Here are the resources we mentioned on the show: 

  1. June Jo Lee’s website (under construction – coming soon)
  2. June Jo on Instagram
  3. Melissa’s Do M.O.R.E. with Dinner podcasts and blog posts
  4. Sound Bites Podcast interview A Historian’s Take on Food and Food Politics – Rachel Laudan

 

Produced by Team Podcast

Music by Dave Birk

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