Podcast Episode 108: Critical Thinking & Behavior Change – Dr. Jason Riis

Cognitive Biases and Cultural Factors Influence the Way We Think

People are not “naturally good” at critical thinking – the human brain is not wired for this. Jason shares that Nobel prize winning research has shown that people systematically make errors in critical thinking: confirmation bias, confusing correlation for causation, relying on anecdotal evidence, overconfidence.

When it comes to behavior change, we should be relentless in trying to make the desired behavior easier.” – Jason Riis

The Behavioral Change Framework

There are many challenges inherent in behavior change. Jason discusses the “intention-action gap” and a 3-part strategy for understanding and improving behavior change efforts.

Guest Bio:

Jason Riis is the founder of Behavioralize, a consulting firm dedicated to applying behavioral science to helping organizations solve consumer behavior challenges. He works across industries but most of his work is in food and healthcare. He has a Ph.D. in Cognitive Psychology from the University of Michigan, and he spent 10 plus years as a full-time faculty member at Harvard Business School and then at the Wharton School (at the University of Pennsylvania) where he taught courses in marketing and consumer behavior.

Resources:

Jason’s website | Twitter

Recommended Books:

Get Melissa’s Sound Science Toolkit here!

Save the Date!

Sound Bites is collaborating with Today’s Dietitian! Stay tuned for updates on the podcast, blog, and newsletter!

Save the Date! Today’s Dietitian Spring Symposium 2019 is in Scottsdale, Arizona May 19-22!

Music by Dave Birk

Enjoy The Show?

• Don’t miss an episode, subscribe via iTunes, Stitcher, iHeart Radio, Google Play, Spotify or RSS.
• Check out my handy step-by-step guide to listening and subscribing!
• Leave me a review in iTunes.
• Join the conversation by leaving a comment below!