Cognitive Biases and Cultural Factors Influence the Way We Think
People are not “naturally good” at critical thinking – the human brain is not wired for this. Jason shares that Nobel prize winning research has shown that people systematically make errors in critical thinking: confirmation bias, confusing correlation for causation, relying on anecdotal evidence, overconfidence.
When it comes to behavior change, we should be relentless in trying to make the desired behavior easier.” – Jason Riis
The Behavioral Change Framework
There are many challenges inherent in behavior change. Jason discusses the “intention-action gap” and a 3-part strategy for understanding and improving behavior change efforts.
Jason Riis is the founder of Behavioralize, a consulting firm dedicated to applying behavioral science to helping organizations solve consumer behavior challenges. He works across industries but most of his work is in food and healthcare. He has a Ph.D. in Cognitive Psychology from the University of Michigan, and he spent 10 plus years as a full-time faculty member at Harvard Business School and then at the Wharton School (at the University of Pennsylvania) where he taught courses in marketing and consumer behavior.
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Music by Dave Birk
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