Podcast Episode 117: Snacking: Trends, Threats & Opportunities – Dr. Shelley Balanko

Apr 3, 2019

Podcast Episode 117: Shelley Balanko

A Snacking Evolution

Much of how and what we eat is culturally determined. Because we are snacking more often, it’s important to understand our snacking motivations and expectations.”

Snacking, once culturally taboo, is now a legitimate pattern of eating, changing the way we eat and how we are nourished. 50% of all eating occasions are snacks, and consumers have greater expectations for snacks – seeking nourishment, optimization and pleasure. Market research reveals that the nutritional content of snack foods is changing in terms of protein content, fiber, vitamins, and minerals. Snacks are not only becoming healthier, they are also becoming more wholesome, satisfying, hearty, and nutritious, blurring the boundaries between snacks and meals.

We explore all things snacking in this episode, including when people are snacking, what kinds of snacks they are consuming, the motivation for snacking, and snacking preferences.

Choose your snacks wisely! Many nutrient dense snacks can also offer a great taste, an opportunity to explore food culture, and provide a boost of energy to help us perform mentally and physically.”

Shelley Balanko, Ph.D.

Podcast Episode 117: Shelley BalankoDr. Shelley Balanko is Senior Vice President with The Hartman Group, a food culture consultancy. Shelley routinely shares consumer insights and food and beverage trends to audiences in the food and beverage industry. The Hartman Group studies consumer attitudes and behaviors around food and beverage shopping and consumption to those in the food industry (e.g., manufacturers, retailers, and foodservice companies) grow their businesses.


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ABOUTI’m the Guilt-Free RD® – “Because food shouldn’t make you feel bad!™”. So, on my Food for Thought blog I’m exploring the secret ingredients needed to enjoy your food with health in mind.  I’m also a “Dietitian Enthusiast” so I’m showcasing interviews with dietitians.  My “How To” Series shares practical advice to help boost communication skills and gain more visibility, influence and success.

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