Podcast Episode 047: Family Meals Month – Susan Borra
Sep 6, 2016
Making family meals happen is easier than you think! Supermarkets offer shopper solutions to combat barriers that challenge the goal of having one more family meal per week. Discover how one small change per week can improve your family’s health and happiness.
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Susan Borra is a registered dietitian and a nationally recognized expert in nutrition, food, and health. Susan has built her career working with national and international organizations representing the food retailing and food processing industries.
As the Chief Health and Wellness Officer at the Food Marketing Institute (FMI), Susan leads the health and wellness initiatives recognizing the unique assets of a grocery store (food, nutrition experts and pharmacy) and food retail’s important role in helping customers lead healthy lives. Susan is also executive director of the FMI Foundation which supports research and education in the areas of food safety, nutrition and health.
During September, National Family Meals Month™, food retailers and food suppliers can provide solutions to make family meals at home easier. Clearly, shoppers want to make family meals a priority and are looking for their supermarket to be a strong partner in this effort. Join the movement to help families share one more meal together each week!
The National Family Meals Month™ campaign encourages consumers to enjoy one more family meal each week at home using items from the grocery store. In 2015, nearly 100 food retailers and food companies joined and participated in the campaign via social media, recipe development and in-store activities for their customers. Data from Nielsen-Perishables Group suggested that 12% of consumers saw the campaign and that 74% of them took action. Families of all sizes reported how sitting down together for a meal at home allows them to reconnect, eat healthier, and save money.
Scroll down for all the resources!
Here are the resources we mentioned on the show:
- National Family Meals Month site for consumers: www.NationalFamilyMealsMonth.org
- National Family Meals Month site for industry with toolkits and assets that health care professionals can download and utilize: www.FMIFamilyMeals.com (downloads are free).
- The changing grocery landscape & FMI’s U.S. Grocery Shopper Trends 2016 report: www.fmi.org/grocerytrends
- Shopping for Health analysis: http://www.fmi.org/forms/store/ProductFormPublic/shopping-for-health-2016
- Members of the press/media contributors can access FMI research gratis by contacting Heather Garlich via email email@example.com.
- Melissa’s Do M.O.R.E. with Dinner Initiative and blogs/podcasts and Pinterest board
- Sound Bites Podcast interview with Lynn Barendsen of The Family Dinner Project
- Melissa’s video on Healthy & Affordable Food Tips
- Here’s how to “get social” with family meals: Tips and Infographics
- Join the movement anytime – not just in September! Take pics and post them on your social media accounts using #FamilyMealsMonth and #DoMOREwithDinner
Produced by Team Podcast
Music by Dave Birk
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I’m the Guilt-Free RD® – “Because food shouldn’t make you feel bad!™”. So, on my Food for Thought blog I’m exploring the secret ingredients needed to enjoy your food with health in mind. I’m also a “Dietitian Enthusiast” so I’m showcasing interviews with dietitians. My “How To” Series shares practical advice to help boost communication skills and gain more visibility, influence and success.
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