Excellent communication starts with being clear, concise and compelling. And memorable, meaningful messages need to have what I call the “OOOh! Factor” – they need to be Organized, have some Originality to them, and make your audience say “Oh! I get it! I can do that!”
I’ve been collecting clips and examples of dietitians in communications to share with my audiences when I do media trainings and presentations like the one I recently did with Christine Palumbo for the DBC Communications Camp in Napa.
Here are some examples and a brief explanation about why they made the cut. I’m always looking for ways to showcase and promote dietitians, so please send me your clips and examples! I would love to continue adding to this post and sharing great ideas with my audiences and clients. Send your clips to me at Melissa@SoundBitesRD.com and tell me why it’s a good example.
And if you’re looking for one-on-one media or communications coaching – I would love to work with you, so please contact me for a free quote!
In this video, Bonnie Taub-Dix has a strong opening statement that is compelling and memorable:
Sarah-Jane Bedwell had to whittle her tips down to one sentence per snack since the producer wanted to her to cover 8 snacks in only 3 minutes:
Dawn Jackson Blatner has a few great one-liners in this interview but the “RIP” is my all-time fave:
Holley Grainger is a master at on-camera cooking demos:
This was the best media pitch I ever did – and it was all my daughter’s idea. It was timely (the latest Harry Potter movie was just coming out), referenced pop-culture and incorporated a new twist on an old favorite. And isn’t my daughter adorable in her HP glasses and tie?
Neva Cochran has a great one-liner about moderation and uses a triplet to frame her messages. She also enhances her credibility by saying she’s a dietitian and uses a great comparison of calories to pats of butter:
Sarah Krieger uses a compelling and clever comparison in this segment (this video is currently unavailable):
Dave Grotto does a phenomenal job of using humor to convey his messages, especially in his You Tube videos:
Print (interviews, articles, books, blogs):
Christine Palumbo does a nice job of creating an opening hook for her Chicago Parent column:
I love this headline from a Food & Nutrition magazine article by Mindy Hermann that uses a triplet AND alliteration. Mindy reminded me to share that often times headlines are written and/or tweaked by editors and that when dietitians and editors work together it can generate a better product!
I also like this strong call-to-action by Mindy Hermann (note the audience is educators, not the general public):
Sharon Palmer effectively uses a triplet (and some alliteration, too) on her book cover:
This flyer for a National Nutrition Month event is so adorable. Suzy Podleyon, a student at UIC in Chicago, spearheaded the event on behalf of the Chicago Academy of Nutrition and Dietetics. She brainstormed with a colleague to come up with this flyer (btw that’s her nephew Joey):
Don’t dietitians ROCK?! I had so much fun writing this post – I hope to get more awesome examples from YOU soon!