WORK WITH ME

Media Training

Media Training, Social Media Workshops & Speaker Coaching

Combining real-life experience with years of training, I offer group workshops and individual coaching focusing on media, social media and public speaking skills.

Media-Training-Page

AREAS OF FOCUS MAY INCLUDE

  • Media interview skills — TV, radio, print

  • Pitching the media

  • Messaging for media, videos and presentations

  • Developing media maps

  • Food/prop displays for TV and videos

  • Mock interviews

  • YouTube videos and podcasting skills

  • Public speaking and webinar skills

  • Successful storytelling

  • Writing — blogs, newsletters, articles

  • Social media 101 and 202

  • Brand and corporate image consulting

  • Networking

  • Cooking demos for TV and presentations

  • Looking your best — what to wear and makeup tips for HD TV

  • Post-promotion tips — using social media and other outlets to extend your messages, repurpose your efforts and get more distance out of all your hard work!

PAST CLIENTS

  • Wegmans Food Markets

  • United Supermarkets

  • Rutgers University

  • University of Illinois Extension

  • Texas Agrilife Extension

  • Nestle Foods

  • Dairy MAX

  • Oregon Dairy Council

  • Washington State Academy of Nutrition and Dietetics

  • Oklahoma Academy of Nutrition and Dietetics

  • Michigan Academy of Nutrition and Dietetics/Michigan Dairy Council

  • Maryland Academy of Nutrition and Dietetics

  • Texas Chapter of the American Association of Diabetes Educators

Spokesperson
On the TV set at ABC

With an extensive background in communications, I have been a spokesperson for the food, grocery and healthcare industries.

Speaking

I bring more than 20 years of professional speaking experience to the podium for both public and health professional audiences.

FOR PROFESSIONALS - EXAMPLES:

  • Use Your Words!

    Communication the Science of Nutrition and the Art of Good Food

  • Lights, Camera, Nutrition!

    Communication Skills for Dietitians

  • Ready, Set, Go!

    How to Prepare for, Pitch and Impress the Media

  • Let’s Tweet & Greet!

    Social Media and Networking Skills for Professionals

  • Successful Storytelling:

    Be Clear, Concise and Compelling

  • The OOOh! Factor:

    Making your Messages Memorable and Meaningful

Speaking2

FOR PUBLIC - EXAMPLES:

  • Nutrition in the News

    Science Fact or Science Fiction? - Debunking Nutrition Myth-Information so you have the real scoop to maximize your results while minimizing your efforts.

  • The Supermarket Shopportunity:

    Learn simple strategies to save you time and money while getting more nutritional bang for your buck.

  • Speedy Weekday Meals:

    Easy ways to makeover your family's favorites and new recipes that are quick, easy and delicious.

PAST AUDIENCES AND CLIENTS:

  • United Healthcare

  • Humana Wellness

  • Academy of Nutrition & Dietetics

  • American Association of Diabetes Educators

  • Center for Food Integrity

  • National Cattlemen's Beef Association

  • Live Better Brands — Way Better Snacks

  • Almond Board of California

speaking1
Podcaster's Package
podcast selfie

As a leader in nutrition podcasting, I offer one-on-one coaching to support you in the launch of your very own podcast. From preparation to production to promotion, I can coach you every step of the way on concept and content, skills and technology required, how to market and monetize your show, and more!

Melissa’s 1-on-1 podcasting coaching encouraged me to take the plunge into my journey as a Podcaster. She allowed me to gain confidence and provided me with inspiration for my upcoming Podcast, The Food Sommelier (launch date Fall 2015). Melissa’s down to earth style makes her super easy to talk to - - she is extremely approachable, warm, and supportive. She also pointed me in the direction of many other fabulous podcast related resources that I probably would not have discovered on my own. In addition, she went above and beyond by leveraging her connections to open a few additional doors for me. I highly recommend Melissa’s Podcasters Package to anyone looking to get into podcasting, or to current podcasters looking to take their show to the next level. As an added bonus, it’s a tremendous value (I’ve looked into quite a few other resources so I can say this with great confidence).

Annette Hottenstein, MS, RD, LDN, The Food Sommelier Podcast

Supermarket Media Training

As a former supermarket RD, I have a unique understanding of the wide range of responsibilities supermarket RDs have in their various roles and from retailer to retailer, as well as the challenges and opportunities the grocery setting brings. I bring extensive knowledge about working with brands and manufacturers, retail marketing and promotions, and engaging in traditional and social media activities to my supermarket dietitian media trainings.

Melissa listened to the needs of our nutrition team and crafted a program that helped take us to the next level as food and nutrition communicators.

Jane Andrews, RD, Wegmans Food Markets

Melissa did an excellent media training workshop for our team of retail dietitians. She truly understands the role of retail RDs and provided us with invaluable resources to help us streamline our planning process. She helped our team understand what we needed to do to plan, prepare, and deliver an excellent TV segment. We use what we learned for all of our monthly TV segments. She helped us take our media outreach to the next level. Everyone on my team gained so much confidence and learned how to make sure we are communicating a great nutrition story. She is so easy and fun to work with and we all highly recommend her and her training workshops.

Robin Hawkins, MS, RD, LD, Director of Health and Wellness. United Supermarkets

Communications Projects

Does your food/product or company agree with and relate to my Guilt-Free RD® approach to nutrition and wellness? If so, I’m available for consultation on a variety of communications projects and have enjoyed working with supermarkets, food councils and manufacturers, publishers, pharmaceutical companies and more. Whether it is creative strategy, presentations, writing or editing, I will bring a depth of knowledge and experience to your project.

MELISSA JOY DOBBINS MS, RDN, CDE
THE GUILT-FREE RD ®

Melissa Joy Dobbins MS, RDN, CDE The Guilt-Free RD ®

“Because food shouldn’t make you feel bad!” TM

soundbites-logo

WORK WITH ME

Media Training

Media Training, Social Media Workshops & Speaker Coaching

Combining real-life experience with years of training, I offer group workshops and individual coaching focusing on media, social media and public speaking skills.

Media-Training-Page

AREAS OF FOCUS MAY INCLUDE

  • Media interview skills — TV, radio, print

  • Pitching the media

  • Messaging for media, videos and presentations

  • Developing media maps

  • Food/prop displays for TV and videos

  • Mock interviews

  • YouTube videos and podcasting skills

  • Public speaking and webinar skills

  • Successful storytelling

  • Writing — blogs, newsletters, articles

  • Social media 101 and 202

  • Brand and corporate image consulting

  • Networking

  • Cooking demos for TV and presentations

  • Looking your best — what to wear and makeup tips for HD TV

  • Post-promotion tips — using social media and other outlets to extend your messages, repurpose your efforts and get more distance out of all your hard work!

PAST CLIENTS

  • Wegmans Food Markets

  • United Supermarkets

  • Rutgers University

  • University of Illinois Extension

  • Texas Agrilife Extension

  • Nestle Foods

  • Dairy MAX

  • Oregon Dairy Council

  • Washington State Academy of Nutrition and Dietetics

  • Oklahoma Academy of Nutrition and Dietetics

  • Michigan Academy of Nutrition and Dietetics/Michigan Dairy Council

  • Maryland Academy of Nutrition and Dietetics

  • Texas Chapter of the American Association of Diabetes Educators

Spokesperson
On the TV set at ABC

With an extensive background in communications, I have been a spokesperson for the food, grocery and healthcare industries.

Speaking

I bring more than 20 years of professional speaking experience to the podium for both public and health professional audiences.

FOR PROFESSIONALS - EXAMPLES:

  • Use Your Words!

    Communication the Science of Nutrition and the Art of Good Food

  • Lights, Camera, Nutrition!

    Communication Skills for Dietitians

  • Ready, Set, Go!

    How to Prepare for, Pitch and Impress the Media

  • Let’s Tweet & Greet!

    Social Media and Networking Skills for Professionals

  • Successful Storytelling:

    Be Clear, Concise and Compelling

  • The OOOh! Factor:

    Making your Messages Memorable and Meaningful

Speaking2

FOR PUBLIC - EXAMPLES:

  • Nutrition in the News

    Science Fact or Science Fiction? - Debunking Nutrition Myth-Information so you have the real scoop to maximize your results while minimizing your efforts.

  • The Supermarket Shopportunity:

    Learn simple strategies to save you time and money while getting more nutritional bang for your buck.

  • Speedy Weekday Meals:

    Easy ways to makeover your family's favorites and new recipes that are quick, easy and delicious.

PAST AUDIENCES AND CLIENTS:

  • United Healthcare

  • Humana Wellness

  • Academy of Nutrition & Dietetics

  • American Association of Diabetes Educators

  • Center for Food Integrity

  • National Cattlemen's Beef Association

  • Live Better Brands — Way Better Snacks

  • Almond Board of California

speaking1
Podcaster's Package
podcast selfie

As a leader in nutrition podcasting, I offer one-on-one coaching to support you in the launch of your very own podcast. From preparation to production to promotion, I can coach you every step of the way on concept and content, skills and technology required, how to market and monetize your show, and more!

Melissa’s 1-on-1 podcasting coaching encouraged me to take the plunge into my journey as a Podcaster. She allowed me to gain confidence and provided me with inspiration for my upcoming Podcast, The Food Sommelier (launch date Fall 2015). Melissa’s down to earth style makes her super easy to talk to - - she is extremely approachable, warm, and supportive. She also pointed me in the direction of many other fabulous podcast related resources that I probably would not have discovered on my own. In addition, she went above and beyond by leveraging her connections to open a few additional doors for me. I highly recommend Melissa’s Podcasters Package to anyone looking to get into podcasting, or to current podcasters looking to take their show to the next level. As an added bonus, it’s a tremendous value (I’ve looked into quite a few other resources so I can say this with great confidence).

Annette Hottenstein, MS, RD, LDN, The Food Sommelier Podcast

Supermarket Media Training

As a former supermarket RD, I have a unique understanding of the wide range of responsibilities supermarket RDs have in their various roles and from retailer to retailer, as well as the challenges and opportunities the grocery setting brings. I bring extensive knowledge about working with brands and manufacturers, retail marketing and promotions, and engaging in traditional and social media activities to my supermarket dietitian media trainings.

Melissa listened to the needs of our nutrition team and crafted a program that helped take us to the next level as food and nutrition communicators.

Jane Andrews, RD, Wegmans Food Markets

Melissa did an excellent media training workshop for our team of retail dietitians. She truly understands the role of retail RDs and provided us with invaluable resources to help us streamline our planning process. She helped our team understand what we needed to do to plan, prepare, and deliver an excellent TV segment. We use what we learned for all of our monthly TV segments. She helped us take our media outreach to the next level. Everyone on my team gained so much confidence and learned how to make sure we are communicating a great nutrition story. She is so easy and fun to work with and we all highly recommend her and her training workshops.

Robin Hawkins, MS, RD, LD, Director of Health and Wellness. United Supermarkets

Communications Projects

Does your food/product or company agree with and relate to my Guilt-Free RD® approach to nutrition and wellness? If so, I’m available for consultation on a variety of communications projects and have enjoyed working with supermarkets, food councils and manufacturers, publishers, pharmaceutical companies and more. Whether it is creative strategy, presentations, writing or editing, I will bring a depth of knowledge and experience to your project.

Let's Connect