Bonus Episode: Communicating Nutrition – Barbara J. Mayfield

Aug 31, 2020

Effective Nutrition Communications: Meaningful, Memorable, Motivating

While the forms of communication may be ever changing, the methods behind effectively communicating science-based nutrition information are evergreen. Knowing your audience and customizing communications through various platforms are skills that practitioners, students, and nutrition professionals of all degrees of experience can utilize in practice.

Technology is ever evolving, and there will always be new methods to communicate, but the principles of what makes communication effective are quite timeless.”

Tune in to this episode to learn about:

  • The fundamentals of effective nutrition communication
  • How to improve nutrition communication skills
  • Being evidence-based
  • Accessing, interpreting and translating information
  • Why a needs assessment is so important
  • Transferring skills to various platforms
  • Determining if a nutrition source is credible

About the Book

Communicating Nutrition: The Authoritative Guide, by Barbara J. MayfieldWritten and reviewed by experienced nutrition communicators and educators, Communicating Nutrition: The Authoritative Guide, provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings. Students, interns, and practitioners alike will find this to be an indispensable resource, offering guidance on writing and interpreting scientific research, developing science-based messages, and addressing misinformation, as well as customizing communications to various audiences through social media, videos, presentations, demonstrations, and more. Theoretical background for best practices in nutrition communication is addressed to help build foundational knowledge and skills. This is rounded out with practical advice, examples, and real-life stories in every chapter, along with objectives, checklists, and key takeaways.

We learn communication by doing communication. You don’t learn just by reading the book, but this book will give people something to begin with and hopefully propel them to say “yes” to more communication opportunities and experiences. And as they do more, they will get better and better.”

Barbara J. Mayfield, MS, RDN, FAND

Barbara J. Mayfield is Founder and President of Nutrition Communicator, LLC and leads nutrition professionals to create compelling messages that are evidence-based, meaningful, memorable, and motivating. She is editor for the Academy of Nutrition and Dietetics Communicating Nutrition: The Authoritative Guide, published in August 2020. She honed her expertise on the faculty of the Nutrition Science Department at Purdue teaching future nutrition professionals to be effective nutrition communicators. Barb has also worked as an early interventionist and served the WIC Program as a nutrition educator, high-risk counselor, breastfeeding coordinator and local program coordinator. Barb led Noteworthy Creations, Inc., a company dedicated to high quality nutrition education resources for 17 years. She has published curricula for preschoolers, early elementary, high school, college, and professional audiences.

Barb received a B.S. in Dietetics from Purdue and an M.S. in Human Nutrition from Cornell. She received multiple teaching awards at Purdue, was named Outstanding Dietetics Educator by the Indiana Academy and the Nutrition and Dietetic Educators and Preceptors. In 2018 she was inducted into the Purdue Nutrition Science Hall of Fame and in 2019 was named Indiana’s Outstanding Dietitian. Earlier in her career, she received the Academy’s RYDY Award, and Purdue Alumni’s Outstanding Young Professional Award.

Resources:

Barbara J. Mayfield : Website | Facebook | Twitter and Twitter | Instagram | LinkedIn

Communicating Nutrition: The Authoritative Guide Information

Order the book on EatRightSTORE | Amazon

Related Posts:

Melissa’s Food & Props 101 Video

Melissa’s Sound Science Toolkit

Communicating Science in a Modern Media Environment – Sound Bites Podcast episode #100 with Dietram Scheufele

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Music by Dave Birk

Produced by JAG in Detroit Podcasts

 

Enjoy The Show?

2 Comments

  1. Ann Marie on October 14, 2020 at 1:10 pm

    as a Purdue alumni, Barb was one my teachers and in the class I took from her we did a radio spot, TV interview, food photography, magazine article. It was so much fun! thanks for this great topic!

    • Melissa Dobbins on October 14, 2020 at 4:00 pm

      Thanks Ann Marie! I’m jealous you were so lucky to have Barb as a professor and I’m so thrilled this book/resource is available to all students and seasoned dietitians as well!
      Melissa

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