Podcast Episode 123: Have A Plant™ – The Roots of Healthy Eating – Wendy Reinhardt Kapsak
Jul 10, 2019
Have A Plant™ – For Happier and Healthier Lives
Fruits and vegetables are the ‘original’ plants and need to play a starring role in the plant-forward movement. Let’s give fruits and veggies their rightful place on the plate, as well as in the broader food dialogue.”
Despite hearing about the health and wellness benefits of fruits and vegetables for decades, nearly nine in 10 Americans still don’t eat enough each day. And, science continues to show that boosting consumption of these plant powerhouses can promote healthier, happier lives.
The Produce for Better Health Foundation (PBH) embarked on a year-long journey to better understand and overcome what’s holding Americans back from eating fruits and vegetables. Subsequently, PBH launched their new Have A Plant™ consumer movement, which replaces the Fruits & Veggies-More Matters™ public education program, as a transformational approach to shifting fruit and vegetable behaviors. Rooted in behavioral science and extensive consumer research, Have A Plant™ was created to answer consumers’ call for a simple, straightforward dialogue that speaks to their emotional food drivers and gets to the root of what all fruits and vegetables are – plants.
There needs to be less finger-wagging in food and more communicating in a way that speaks to consumers’ emotional food drivers. People are craving a less-prescriptive approach to eating more healthfully, and preaching solely on the health benefits of produce is just so old school at this point. In order to change behaviors, we need to evolve with the ever-evolving consumer, and that’s where PBH’s new ‘Have A Plant’ movement comes in.”
Wendy Reinhardt Kapsak, MS, RDN
Wendy Reinhardt Kapsak is the President & CEO of the Produce for Better Health Foundation (PBH). PBH is a nonprofit 501(c)(3), and is the only national organization dedicated to helping consumers live happier, healthy lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every single day.
As president and CEO of PBH, Wendy guides the Foundation’s efforts to work with more than 300 industry and government partners to advance the overall effort of increasing fruit and vegetable consumption for happier, healthier lives.
Prior to joining PBH, Wendy was the Global Lead for Food, Nutrition and Health Partnerships at the Monsanto Company. While at Monsanto, her efforts focused on bridging the food, nutrition, culinary and agriculture communities for greater collaboration.
Prior to Monsanto, Wendy served as Senior Director of Health and Wellness at the International Food Information Council (IFIC) and IFIC Foundation in Washington, DC. While at IFIC, she directed communication strategies, including consumer research, opinion leader and media outreach, as well as publications and partnerships, for multiple food safety and nutrition-related issues.
Wendy earned bachelor’s and master’s degrees in Nutrition and Exercise Science from the University of Missouri, Columbia and James Madison University, respectively. She completed her dietetic internship at Yale-New Haven Hospital — an affiliate of the Yale University School of Medicine.
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Music by Dave Birk
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